From Consulting to SaaS
Type: Research essay
Version: 1
Published: August 1, 2026
Related Method pages: Introduction, Overview, and the complete table of contents
This essay describes a synthesis of service productization and SaaS go-to-market maturity. It informs the six-state conceptual curve used in the book while making clear that the model is not one universally standardized framework.
The progression and timelines in the essay are illustrative. Implementation complexity, buying structure, expert dependence, market, risk, and evidence affect the appropriate path.