Appendix: Decisions Before Moving On

From a Working Product to a Scalable SaaS BusinessEdition 1

Five decisions

  1. What is worth building around? Does the same customer, problem, and result appear often enough in actual sales and delivery?
  2. Does the offer repeat? Can it be sold and delivered without redesigning it for every customer?
  3. Will customers pay for the product? Does the product provide value without recreating a custom project?
  4. Can the company win and keep customers? Do sales, onboarding, support, retention, and renewal work consistently at a supportable cost?
  5. What should scale next? Which investment is supported by conversion, customer value, cost, ownership, and operating capacity?

These are decision points, not universal benchmarks. The result may be to proceed, keep working, narrow the customer or offer, or stop the idea.